who-we-are | All motor

LEGACY STORY

One Man's Vision

A lifelong car enthusiast turned CEO, I began my journey as a calling rather than a business plan. After working across different industries, my connection to automotive culture remained constant. All Motor is the result of that passion returning to purpose—a brand that understands cars the way true owners do

Building on that foundation, I envision All Motor to be “the leading after-market automotive”, with franchises across Pakistan and the Middle East, delivering every automotive service under one roof through strategic horizontal and vertical integration.

WHO WE ARE

One Man's Mission

One Man's Mission All Motor is a mission shaped by 13 years of dedication and a decade of earned trust. Mr. Usman set out to build a different kind of workshop—one founded on a TRUST system: Transparency, Reliability, Understanding, Systems, Technology.

His work ethic combines hands‑on expertise with a clear purpose: to empower employees, earn customers’ confidence, and set a new benchmark for the aftermarket automotive service sector. Join All Motor’s journey & we'll set a new industry benchmark together.

Driving the Brand Forward

Mr. Naffay leads the brand’s creative & strategic direction, shaping a distinct identity. With a strong entrepreneurial mindset, he applies a systems driven, growth focused marketing approach to the business.

Leveraging his experience founding Value Motors & Accession Solutions, he has strengthened digital execution and elevated premium positioning. His focus remains on supporting Vision 2033 by establishing clear benchmarks for excellence.

OUR MISSION

Built on TRUST. Designed for excellence.

A mission that guides how we serve customers, develop people, and elevate standards across every job.

Garage of Choice

To become a garage of choice for our enlightened customers by building a relationship of TRUST (Transparency, Reliability, Understanding, Systems, Technology) in a hassle free comfortable environment.

Transparency Reliability Understanding Systems Technology

Employer of Choice

To become employer of choice through employee development, providing opportunities and the right environment for their comfort and growth.

Development

Opportunities

Growth

Valued Service Provider

To become a valued service provider in the aftermarket automotive service industry through evolution, the right tools, processes and people.

Right Tools

Right Process

Right People

/ ABOUT ALL MOTOR

Vision 2033

All Motor will be the leading after-market automotive service brand across Pakistan and the Middle East. We will deliver every major automotive service under one roof through strategic horizontal and vertical integration.

What started as one workshop will scale into a trusted franchise network, known for consistent, premium standards everywhere.